Click: What Millions of People are Doing Online and Why It Matters, by Bill Tancer
I just finished this book and ... well ... I'm kind of neutral about it, quite honestly. Not exactly sure what I expected from this one. (I can hear millions of you - OK, all 35 of you - subscribers clicking over to the next blog now.) When I saw this on the library's New Releases shelf, I picked it up because the premise reminded me of Freakonomics (Bill Tancer occasionally guest-posts on the Freakonomics blog) and The Tipping Point, all of which I enjoyed.
But at the end of the day, Click was a bit too technical for me. That's not to say that Mr. Tancer has written a bad book. In fact, he comes across as a very earnest, smart individual. If you're familiar with the intricacies of search engines and SEOs, data and statistics, market research, etc., then you might enjoy this; I'm just not sure of Click's appeal to the typical Internet user.
In deciding what to write, I thought, "Well, did Click answer its own question of what millions of people are doing online and why it matters?" Yes and no. What are we doing online? We're searching on more specific terms and saving a co-pay by using Google as our shrink. (Search terms on fears and how to do things are particularly popular.) We're searching for prom dresses in January when retailers aren't advertising them until March or April. (Um ... the last prom I went to was before the freakin' computer was invented, much less the Internet, but I can tell you I distinctly remember going shopping IRL in the dead of winter for my ruffled-to-the-max-lace-laden-floor-length peach gown.) Why does this matter? Because we - our society, our culture - are changing as a result of what we're doing online.
Well ... yeah. I don't think anyone can really argue with that.
I'm giving this a 2.5. I rate my books on a scale of 1-5. A 2 means "I didn't like it" and 3 means "I enjoyed it." Click falls in the middle for me. Some people might be fascinated with this subject matter and hence, might love this. If that sounds like you, then give Click a try.
A few other bloggers also reviewed this (and a few gave this 4 stars, so maybe I just have issues.) Check out the reviews from Presenting Lenore, Callista at SMS Book Reviews, and Sheri S. at Bookopolis.